Category: Marketing

  • Literacy Infographic

    Literacy Infographic This infographic visualizes statistics on the declining performance of American students in language and literacy. It was shared on social media platforms to raise awareness and gain support for MLA’s fundraising efforts.

  • Landing Pages

    Landing Pages These landing pages were key components of a marketing campaign aimed to increase sales of the MLA Handbook. We tracked the effectiveness of the imagery and copy through vigorous A/B testing.

  • Austin Convention Promotional Materials

    Austin Convention Promotional Materials The logo for the Austin convention features the lone star of Texas and, with the shape of a record, references the music culture of the city. After designing the logo and style guide for this event, I developed a suite of marketing materials including brochures, e-mail campaigns, and a video highlighting…

  • Vancouver Convention Promotional Materials Overview

    Vancouver Convention Promotional Materials The MLA Annual Convention is the the largest professional convention in the humanities of over 7,000 attendees. For each event I develop a logo and branding system which is then applied to numerous materials including postcards, brochures, e-mail campaigns, wayfinding signage, a mobile website, social media assets, and a video display.…

  • Catalyst Leadership Group Identity

    Catalyst Leadership Group The logo for this executive coaching and consulting company is energized and animated, capturing the idea of initiating positive impact. It set the tone for related marketing materials and identity pieces like the company stationery and social media profiles.